Insights and Stories of Joseph White

Jan. 6, 2022 at 7:22 pm CST

Detroit | Reuters — General Motors’ US$35 billion electric vehicle strategy will face its biggest test in 2023 when it launches an electric version of its Chevrolet Silverado pickup with a six-figure price tag, more than a year after rivals Ford and Rivian Automotive. GM CEO Mary Barra on Wednesday […]

By Joseph White

Jan. 4, 2022 at 3:55 pm CST

Detroit | Reuters — Deere and Co. said Tuesday it will start commercial delivery this year of technology that enables a tractor to till a field without an operator in the cab, a first for the top North American tractor manufacturer after years of effort to automate farm work. Deere […]

By Joseph White

Sep. 9, 2021 at 7:11 pm CDT

Detroit | Reuters — General Motors will give its best-selling Chevrolet Silverado large pickup truck models a makeover next spring to fix competitive shortcomings that have left Chevy in third place in one of the most lucrative vehicle market segments in the world. Catching up with rival trucks from Stellantis […]

By Joseph White

Aug. 5, 2021 at 5:39 pm CDT

Reuters – U.S. tractor maker Deere & Co said on Thursday it would buy tech startup Bear Flag Robotics for $250 million, with the goal of developing over the next year systems Deere can sell to allow farm tractors to operate without a human driver in the cab. “We are […]

By Joseph White

May. 20, 2021 at 12:44 pm CDT

Detroit | Reuters — Ford Motor Co.’s newly revealed electric version of its best-selling F-150 pickup doubles down on a bet that the company can beat Tesla and other rivals by giving new technology a familiar face and convincing longtime fleet and business customers that going electric saves money. Ford […]

By Joseph White