Drone data firm invests in precision ag analytics

Deveron makes deal for South West Ag's Veritas Farm Management arm

drone
A drone hovers over crops near Laval, Que. in 2015. (Onfokus/iStock/Getty Images)

Southwestern Ontario crop input retailer and grain handler South West Ag Partners has made a deal to sell its precision agriculture analytics business to an expansion-minded drone data provider.

Toronto-based Deveron UAS announced Aug. 28 it will trade a 9.9 per cent share of its business plus $320,000 cash for South West Ag’s Veritas Farm Management arm.

Veritas offers precision ag analytics and farm business consulting services to farm and retail customers in southwestern Ontario.

Deveron’s business plan is for the development of a standardized network of pilots, drones and sensors to provide “ultra-high-resolution” data for North American farm operators.

“Veritas has built an insights business deeply rooted in understanding the needs of farmers and what can be implemented on the farm today,” Deveron CEO David MacMillan said in a release.

“We look forward to growing our mutual customer base by providing complementary product offerings that are all rooted in increasing yields and reducing costs.”

“Drone imagery has become one of the tools that allows for better management decisions,” Veritas business manager Aaron Breimer said in the same release.

A deal with Deveron, he said, will help Veritas “continue to develop and deliver measurable solutions to our current and growing geographical footprint of customers, in a way that is easy for farmers to implement.”

South West Ag — which operates grain handling facilities and processes food-grade soybeans for export — is also in the midst of a deal, announced in March, which will see its joint-venture co-owner Cargill sell its stake in the Chatham-based company to Quebec’s La Coop federee.

South West Ag and Deveron emphasized their deal is separate from that pending sale. — Glacier FarmMedia Network

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