Maple Leaf

Proudly Canadian

Digital Ad Specifications

Please send the creative at least 5 business days in advance of start to [email protected]. In general terms we ask that ad creative adhere to IAB standards. All creative must be accompanied by a landing page URL.


WEB


Run of Network Formats:

  • Static: png / jpg / gif
  • Animated: gif / HTML5
  • HTML5 ads must be DoubleClick clickTAG compatible and provided as a .zip file
  • Third-Party: Include instructions for click and cache-busting macro inclusion
  • Animation: 15 seconds max
  • Destination URL


Ad Sizes:

  • Desktop Leaderboard: 728×90 / File Weight: 45kb max
  • Half Page: 300×600 / File Weight: 80kb max
  • Big Box: 300×250 / File Weight: 45kb max
  • Mobile Leaderboard: 320×50 / File Weight: 15kb max


Remarketing Formats::

  • Static: png / jpg / gif
  • Animated: gif
  • Animation: 15 seconds max
  • Destination URL


Ad Sizes: :

  • Desktop Leaderboard: 728×90 / File Weight: 45kb max
  • Half Page: 300×600 / File Weight: 80kb max
  • Big Box: 300×250 / File Weight: 45kb max
  • Mobile Leaderboard: 320×50 / File Weight: 15kb max


Sponsorship Spotlight Ad Specs:

  • Static: png / jpg / gif
  • Desktop: 644 wide x 310 high
  • Mobile: 300 wide x 600 high
  • Destination URL


Video Formats:

  • Format: MP4 (preferred). Also accepted: WebM, MOV, AVI, WMV, MPEG formats, or VAST tag.
  • Resolution: Recommended 1920×1080 (Full HD, Aspect Ratio16:9).
  • File size: Up to 512 MB.
  • Length: Recommend short clips (15–30 sec) for ads; longer pieces (1–3 min) if it’s educational or branded content.
    • If supplying a VAST tag for preroll, videos longer than 15s must include a skip option at/before 15s.
  • Destination URL: Please provide.
  • Optional companion banner: 728×90 (desktop) or 320×50 (mobile).

 


InRead Scroller Specs: 

  • Dimension: 700×1600
  • Static: png / jpg
  • File Weight: 550kb max
  • Destination URL


ENEWS

 eNewsletter Formats:

  • Static: png / jpg
  • File Weight: 45kb max
  • Destination URL

Daily eNews:

  • Desktop Leaderboard: 728×90
  • Big Box: 300×250


Market Moments:

  • Desktop Leaderboard: 728×90


Market Moments SE:

  • Desktop Leaderboard: 728×90


Editor’s Choice:

  • Desktop Leaderboard: 728×90
  • Big Box: 300 x 250


Equipment Watch:

  • Desktop Leaderboard: 728×90


Equip News:

  • Desktop Leaderboard: 728×90
  • Big Box: 300×250


Digital Edition:

  • Desktop Leaderboard: 728×90
  • Big Box: 300×250


Top 5 News Articles:

  • Desktop Leaderboard: 728×90
  • Big Box: 300×250


WeatherFarm Weekly:

  • Desktop Leaderboard: 728×90
  • Big Box: 300×250


WeatherFarm Daily:

  • Desktop Leaderboard: 728×90
  • Big Box: 300×250


WeatherFarm Rain Report/Overnight Low:

  • Half Page: 300×600



EBLASTS

Advertising Eblast Specs General

  • Image: 600 pixels wide
  • Weight: max 100kb
  • Copy: TBD
  • A suitable Subject Line
  • At least one click through link
  • Static: png / jpg / gif
  • Animated: gif (Assume only first slide will be seen, as some email clients block animation)
  • Animation: 15 seconds max

HTML eBlast Specifications

  • File size limit of 75-100 KB, measured after compressing all code and assets as a .zip file
  • The .zip file must include all referenced code such as Javascript libraries
  • Once the .zip file is uncompressed, the ad (an .html file) must be viewable without a network connection (all code and assets used in the ad is contained in the .zip file)
  • Third party tags are preferred for HTML5 creatives

Digital Media Kit: https://integrated.farmmedia.com/#for-advertisers