Digital Media Kit

Please send the creative at least 5 business days in advance of start to [email protected] In general terms we ask that ad creative adhere to IAB standards. All creative must be accompanied by a landing page URL.

WEB

 

Run of Network Formats:

  • Static: png / jpg / gif
  • Animated: gif / HTML5
  • HTML5 ads must be DoubleClick clickTAG compatible and provided as a .zip file
  • Third-Party: Include instructions for click and cache-busting macro inclusion
  • Animation: 15 seconds max

 

Ad Sizes:

  • Desktop Leaderboard: 728×90
    • File Weight: 45kb max
  • Half Page: 300×600
    • File Weight: 80kb max
  • Big Box: 300×250
    • File Weight: 45kb max
  • Mobile Leaderboard: 320×50
    • File Weight: 15kb max

 

Video Formats:

  • VAST tag URL
  • WebM files – Vp8 video codec and Vorbis Audio codecs
  • MPEG4, 3GPP and MOV files – Typically supporting h264, mpeg4 video codecs, and AAC audio codec
  • AVI – Many cameras output this format – typically the video codec is MJPEG and audio is PCM
  • MPEGPS – Typically supporting MPEG2 video codec and MP2 audio
  • WMV
  • 15 seconds max

 

Mobile App:

  • Static: png / jpg / gif
  • Animated: gif / HTML5
  • Third-Party: Include instructions for click and cache-busting macro inclusion.

 

Ad Sizes:

  • Big Box: 300×250
    • File Weight: 45kb max
  • Mobile Leaderboard: 320×50
    • File Weight: 15kb max

 

Pushdown Ad Specs

  • Static: png / jpg / gif
  • Animated: gif / HTML5
  • Third-Party: Include instructions for click and cache-busting macro inclusion.
  • File Weight: 45kb max

 

Ad Sizes:

  • 970×90 (Closed)
    • File Weight: 45kb max
  • 970×415 (Open)
    • File Weight: 100kb max

 

ENEWS

 

eNewsletter Formats:

  • Static: png / jpg / gif
  • Animated: gif (Assume only first slide will be seen, as some email clients block animation)
  • Animation: 15 seconds max
  • File Weight: 45kb max

 

Daily eNews:

  • Desktop Leaderboard: 728×90
  • Big Box: 300×250

Market Moments:

  • Desktop Leaderboard: 728×90

Market Moments SE:

  • Desktop Leaderboard: 728×90

Editor’s Choice:

  • Desktop Leaderboard: 728×90

Equipment Watch:

  • Desktop Leaderboard: 728×90

Equip News:

  • Desktop Leaderboard: 728×90
  • Big Box: 300×250

Digital Edition:

  • Desktop Leaderboard: 728×90
  • Big Box: 300×250

Top 5 News Articles:

  • Desktop Leaderboard: 728×90
  • Big Box: 300×250

WeatherFarm Weekly:

  • Desktop Leaderboard: 728×90
  • Big Box: 300×250

WeatherFarm Daily:

  • Desktop Leaderboard: 728×90
  • Big Box: 300×250

WeatherFarm Rain Report/Overnight Low:

  • Half Page: 300×600


EBLASTS

 

Advertising Eblast Specs Template 1

  • Image: 255×400 (max 100kb)
  • Logo: 255×40 (max 45kb)
  • Copy: Up to 150 words
  • A suitable Subject Line
  • At least one click through link

 

Advertising Eblast Specs Template 3

  • Image: 580×500 (max 100kb)
  • Copy: Up to 75 words
  • A suitable Subject Line
  • At least one click through link

 

Advertising Eblast Specs General

  • Image: 600 pixels wide
  • Weight: max 100kb
  • Copy: TBD
  • A suitable Subject Line
  • At least one click through link

 

HTML eBlast Specifications

  • File size limit of 75-100 KB, measured after compressing all code and assets as a .zip file
  • The .zip file must include all referenced code such as Javascript libraries
  • Once the .zip file is uncompressed, the ad (an .html file) must be viewable without a network connection (all code and assets used in the ad is contained in the .zip file)
  • Third party tags are preferred for HTML5 creatives

 

http://www.agcanada.com/advertise

 

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