Where’s the beef (cattle market going)?

With the traditional beef burger facing new competition from alternative non-meat proteins, should Canada’s cattle producers be concerned? Food marketing experts Jo-Ann McArthur of Nourish Food Marketing and Len Kahn of Kahntact put the meat and meat-alike markets in perspective. As for the shorter-term outlook in beef cattle values, Canadian Cattlemen editor Lisa Guenther and Canfax’s Brian Perillat discuss current demand and supplies. Hosted by Laura Rance.