Insights and Stories on Marketing

Feb. 9, 2018 at 10:01 pm CST

Dairy Farmers of Canada is trying harder to track how well its marketing efforts boost milk sales, after Ontario members pulled promotion funding over a lack of information. Dairy Farmers of Canada’s (DFC) policy conference this week in Ottawa included a presentation by Don Mayo, global managing partner for IMI, […]

By John Greig

Jan. 18, 2018 at 6:32 pm CST

Dairy Farmers of Ontario is starting to build its own consumer marketing department, now that it’s retaining marketing funds collected from farmers and no longer sending tens of millions of dollars to Dairy Farmers of Canada. What does it mean? Dairy Farmers of Ontario’s withdrawal from national marketing of milk […]

By John Greig

Oct. 20, 2017 at 7:48 pm CDT

Chicago | Reuters — Ranchers in September drove 13.5 per cent more cattle into U.S. feedlots than the same month a year earlier, the U.S. Department of Agriculture reported on Friday. The result topped analysts’ average forecasts and hit its highest level for the month in six years. “The good […]

By Theopolis Waters

Aug. 25, 2017 at 5:34 pm CDT

Chicago | Reuters — Ranchers in July placed 2.7 per cent more cattle in U.S. feedlots than a year ago, the U.S. Department of Agriculture reported on Friday, which fell short of average analysts’ forecasts. Dwindling profits for feedyards, after being paid less for their cattle by packers, discouraged them […]

By Theopolis Waters

Jan. 27, 2017 at 6:38 pm CST

Chicago | Reuters — U.S. feedlots brought in 18 per cent more cattle in December than the year-earlier month, the U.S. Department of Agriculture said on Friday, which topped forecasts and reached a six-year high for that month. Higher prices for slaughter-ready, or cash, cattle last month improved profit for […]

By Theopolis Waters