Insights and Stories on Sustainable Beef

Oct. 9, 2017 at 4:16 pm CDT

Ranchers, consumers and others who have thoughts on how beef and its cattle should be sustainably produced in Canada are asked to speak up again, this time by early November at the latest. The Canadian Roundtable for Sustainable Beef (CRSB), in the midst of developing a Verified Sustainable Beef Framework, […]

By Staff

Aug. 19, 2016 at 9:36 am CDT

Alberta cattleman Bob Lowe didn’t have to do any management back flips on his ranch to produce cattle that under a recently completed pilot project qualify as “verifiable sustainable beef.” He has always aimed to apply sound production and environmental practices with his 500-head commercial cow-calf operation and 7,000-head-capacity southern […]

By Lee Hart

May. 4, 2016 at 10:28 am CDT

Canadian upscale-casual dining chain Earls Restaurants has pulled back from its recent public commitment to the “Certified Humane Beef” brand. Mo Jessa, president of Vancouver-based Earls, said Wednesday the company will instead begin to “work with local ranchers to build our supply of Alberta beef that meets our criteria” for […]

By Staff

Oct. 13, 2015 at 6:34 pm CDT

CNS Canada –– McDonald’s plans on using sustainable beef by 2016, and intends on sourcing at least part of it from Canadian producers. The fast food giant’s latest step toward sustainability is to define what exactly that means. Defining sustainability is important, according to a beef brand officer, because in […]

By Jade Markus

Mar. 12, 2015 at 1:56 pm CDT

Farmers who want to keep supplying the world’s biggest quick-service restaurant chains can expect more scrutiny of their methods going forward. That’s because the chains’ customers appear to be looking for more sustainably-produced food — so companies such as McDonald’s in turn are looking for third-party verification to prove the […]

By Lisa Guenther