Three Farmers: 5 lessons to take your product from field to shelf


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For entrepreneurs Natasha and Elysia Vandenhurk, the success of Three Farmers Camelina oil came from hard work, belief in their product and a commitment to telling the story of the farmers who grow it.
•When one door closes, another opens – stay determined and find a way to break in
•See your product through from beginning to end – you’re responsible for your customer’s experience
•Be consistent and convincing in selling your product – make a strong argument why it’s the best
•You’ll develop a stronger product if you don’t try to do it all yourself
•Build a connection between the farmer and the consumer – put a face to your food

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