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BASF names new Canadian ag chief

BASF’s former global fungicide marketing manager is returning to Canada as the head of the German chemical giant’s Canadian ag product lines.

Brian Denys has been named business director for BASF Canada Crop Protection, effective Sept. 1, the company said in a release Tuesday.

Denys, who grew up on a farm in western Ontario and has a degree in commerce from Guelph, had worked for BASF since 2000, most recently in Limburgerhof, Germany as a global marketing manager with BASF’s global fungicide marketing team.

Before that, he was national marketing manager for BASF Canada Crop Protection, overseeing “demand creation” and business planning.

As business director for Canada, the company said, Denys will now be responsible for the complete BASF portfolio of herbicides, fungicides, seed treatments, Clearfield crops and specialty products and “all associated business goals.”

“As world demand for agricultural commodities remains high, there is an increasing requirement to maximize the output from each and every acre,” Denys said, calling this an “exciting and challenging” time to be part of the Canadian ag industry.

COPA Medallion COPA finalist in 2012, 2014 and 2015.
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