McCain Foods buys stake in Brazilian potato processor Serya

Acquisition paves way for local frozen fries

serya
(Serya.com.br)

Sao Paulo | Reuters — McCain Foods, the world’s largest producer of frozen fries, has agreed to buy 70 per cent of Brazilian firm Serya for an undisclosed amount, in a deal that will allow the Canadian company to expand its footprint in Latin America’s largest market.

The remaining shares of Serya are held by Brazilian cheese bread maker Forno de Minas, in which McCain acquired a 49 per cent stake in March 2018, the company said in a statement on Friday.

A person familiar with McCain’s operations in Brazil told Reuters that McCain’s Brazilian subsidiary received a $15 million capital injection from the parent company this week to secure the deal.

The source, who asked not be named to openly discuss the company’s plans, said McCain also expects to buy the remaining stake in Forno de Minas within the next five years.

Based in Araxa, a city in the southeastern state of Minas Gerais, Serya has a factory in Brazil with an annual production capacity of 12,000 tons. Its acquisition is seen as McCain’s first step to produce frozen potatoes locally.

So far, the company supplies the Brazilian market, including fast-food chains such as McDonald’s, with products imported from other countries, mostly Argentina.

“Brazil is the world’s fifth largest market for frozen potatoes, with large potential to become the third by 2021,” McCain’s general-director for Brazil, Aluizo Neto, said in a statement.

— Reporting for Reuters by Gabriela Mello.

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