Glacier FarmMedia COVID-19 & the Farm

Monsanto to market Rovral on Prairies

Monsanto Canada will sell Bayer’s canola fungicide Rovral Rx on the Prairies under a supply agreement the two companies signed this week.

Rovral, a Group 2 (Iprodione) foliar fungicide, is used on the Prairies to protect against sclerotinia in canola and alfalfa seed crops. Bayer CropScience markets it on the Prairies under the name Rovral Flo and will continue to do so in 2008.

Monsanto, however, will market the product as Rovral Rx, which will remain a Bayer trademark.

“We see this supply agreement as an excellent opportunity to continue to offer the Rovral brand through another major player in the canola market,” said Bob Reekie, marketing director for Bayer CropScience in Western Canada, in a release Tuesday.

The agreement, he said, will allow canola growers to have more choices, making note of Bayer’s “new-generation” sclerotinia control, Proline.

The two companies said they expect the canola fungicide market to potentially double in size in coming years as canola growers buy high-performance hybrids, citing the InVigor and DeKalb brands.

“Rovral is the most used brand of canola fungicide on the market today and fits well with the current line-up of canola products we offer to western Canadian canola growers,” Monsanto sales director Ryan Baldwin said in the same release.

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