Consumer demand for snowy white whole-wheat products has prompted the introduction of a new CWB identity-preserved contract program for the 2009-10 crop year, the marketing agency says.
“Snowstar” is a promising new variety of Canada Western Hard White Spring wheat that the CWB is encouraging Prairie farmers to grow as it carries out international market development for this class.
“There is growing potential for white wheat products that are both
visually appealing and nutritious,” said Gord Flaten, CWB vice-president
of marketing. “We are testing the demand for this all around the world,
ranging from whiter whole-wheat bread in North America to noodles and egg rolls in Asia.”
Canadian plant breeders have now developed three registered wheat
varieties with a white seed coat, in a class targeted to contain all the
milling functionality and health benefits of the Prairie’s flagship
crop: the darker-coloured Canada Western Red Spring wheat.
Snowstar has become the focus of the CWB’s test-marketing program for this class because it shows good potential for improved dough strength, white flour colour and better milling yield. Snowbird and Kanata, earlier varieties of hard white spring wheat, are now under a separate program, with acceptance driven by market opportunity.
The CWB also announced its 2009-10 Identity Preserved Contract Programs (IPCPs) for wheat and durum. Under identity-preserved contract programs the CWB provides incentives for farmers to grow varieties that show promise in creating new market opportunities for western Canadian wheat. IPCPs are also used to supply customers who have very specific milling or product needs. The programs are divided into market-development contracts and commercial contracts, with varying incentive levels.
Spring production sign-up forms for all IPCP programs (except select
winter wheat) must be completed by June 26, 2009 and are available
through designated elevators or by calling the CWB at 1-800-275-4292. Delivery contracts for all IPCP crops must be signed by October 31, 2009. CWB e-Service delivery contracts are available online.
2009-10 market development IPCPs:
· Canada Western Hard White Spring wheat: Snowstar: $15-per-tonne premium from the CWB and Richardson International, storage payment in effect after February 1, 2010, guaranteed acceptance and delivery on eligible grades
· Extra Strong Canada Western Amber Durum wheat: AC Commander – guaranteed acceptance and delivery on eligible grades. This is the last year that AC Commander will be included in a market-development IPCP.
2009-10 commercial IPCPs:
· Canada Western Amber Durum wheat: AC Navigator: $2.50-per-tonne on grade Nos. 1 and 2, guaranteed acceptance and delivery on eligible grades
· Canada Western Hard White Spring wheat: Snowbird: Grade Nos. 1 and 2 only, acceptance levels driven by market opportunities
· Canada Western Red Winter Select wheat (minimum 11-per-cent protein): AC Bellatrix, AC Readymade, AC Tempest, CDC Buteo, CDC Osprey, McClintock, Norstar, Radiant: minimum $10-per-tonne premium in Guaranteed Delivery Contracts, distributed separately from initial payment. A new, separate CWRW Freight Adjustment Factor may be applied at Manitoba stations.