Strong demand for generics prompts FBN expansion

Glacier FarmMedia — Farmers Business Network is responding to strong demand for generic agricultural chemicals by expanding its Canadian operations.

The company is building two new product distribution centres.

The warehouse in Brandon is scheduled to open Sept. 1, 2025, while the one in Grand Prairie, Alta., will begin operations on Jan. 1, 2026.

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Those are two big growth markets for FBN. The company had been working with third party warehouses but decided to take more control of product distribution.

“We think that we can grow the business on our own faster and better by doing it ourselves,” FBN general manager Breen Neeser said during an interview at Ag in Motion 2025.

FBN has a big warehouse in Saskatoon, another in Yorkton and one in Langley, B.C. that it is in the process of selling.

The two new distribution centres will stock all FBN’s agricultural product line.

Neeser said the expansion is not related to competitor AgraCity announcing that it was having cash flow problems, but it hasn’t hurt the project.

“We’ve been able to hire a couple of their former salespeople,” he said.

FBN is also in the process of expanding its crop input offerings beyond agricultural chemicals.

The company recently launched six bulk liquid fertilizer products.

FBN had already dipped its “toe in the water” with its Pro Ag fertilizer products, which were distributed through the Langley warehouse.

However, this is a new venture with a Saskatoon company that manufactures fertilizers for pre-seed and post-seed applications.

Neeser said it is way better to be working with a company in the heart of the Prairie region than attempting to do it from a distance.

“The fertilizer business is freight sensitive,” said Neeser.

“You can only go so far on a truck before you market yourself out on cost.”

The company is selling both nitrogen-based and phosphorous-based products.

“They’re all blended fertilizers,” he said.

Nigel Buffone, senior director of crop protection with FBN, said the company has not forgotten about its core business, launching 10 new crop protection products and co-packs for wheat in 2025.

FBN is attempting to provide farmers with the closest thing to pre-mix products by using its manufacturing facilities to package products together in case sizes such as 40, 160 and 320 acres.

Those co-packs are designed to make life easy for growers, eliminating the math.

Buffone said the company is identifying successful herbicides and bringing those products to its members.

“I think in the cereals market, we will have a solution for every acre next year,” he said.

Neeser said the next venture for the company will be livestock products.

“We’ll probably dip our toe in the water this fall and get into some of those,” he said.