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Tim Hortons pulls Beyond Meat products from Ontario, B.C.

beyond breakfast sandwiches
Tim Hortons had a nationwide rollout for Beyond Sausage Egg + Cheese, Beyond Sausage Farmer’s Wrap and Beyond Sausage Lettuce Tomato sandwiches on its breakfast menu in June 2019. (CNW Group/Tim Hortons)

Reuters — Restaurant Brands International’s Tim Hortons said on Tuesday it has removed Beyond Meat’s products from its coffee and donut shops in Ontario and British Columbia.

This comes after the coffee and breakfast chain cut Beyond Meat’s burgers and sandwiches from its menu in September from all of Canada except the two provinces.

“We may offer plant-based alternatives again in the future, but we have removed it from the menu for now,” said a spokeswoman for Tim Hortons.

The fast-food restaurant chain had introduced the plant-based protein as a limited time offer, the spokeswoman said, adding that “the product was not embraced by our guests as we thought it would be.”

Responding to the removal of its products, Beyond Meat said that it may work with Tim Hortons again in the future.

Tim Hortons said in July it was expanding plant-based meat additions in the Canadian market. There are about 4,800 Tim Hortons restaurants in North America, of which almost 4,000 are in Canada.

The chain launched breakfast sandwiches with the plant-based sausage patty in June and the plant-based burger patty in July.

Plant-based fast food has gained popularity as diners become more conscious of how their food is sourced and its impact on the environment. The trend has given a big boost to Beyond Meat and Impossible Foods, two of the biggest players to launch faux meats.

— Reporting for Reuters by Arunima Kumar in Bangalore and Hilary Russ in New York.

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