Canada’s beef sector weathers a changing climate, addressing celebrity misinformation, and sizing up consumers’ food choices

Vegans, flexitarians, global warming, oh my! Canadian Cattlemen editor Lisa Guenther reports on some of the issues impacting Canada’s beef producers and how the sector is responding, Timothy Caulfield, research director with the University of Alberta, discusses the celebrity influence of food trends and what the beef industry can do to address misinformation, ‘food professor’ Sylvain Charlebois talks about the shift in Canadians’ food choices and how the beef industry can stay relevant with consumers, and Glen Hallick of MarketsFarm reports on some of the factors affecting cattle prices. Hosted by Laura Rance.